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In the rapidly changing world, only the updated will inherit the Future.
  • the launch of iPhone was an industry game changer..
  • it was an opportunity for google, samsung, android who responded to the change quickly and successfully.
  • At the same time blackberry and Nokia did not realize that change has happened.
  • expectation bars has been raised and now they are loosing fast.
  • If you miss the moment of change and realize it later then your run rate become too much for you to catch up.

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 On the launch of Macintosh computer, Steve was asked if he has done any research on if there is any market for this computer. In a nearly offended tone he replied “Did Alexander Graham Bell do any market research before he invented the telephone?

Asked how much research and focus groups are done to guide apple when he introduced the iPad, jobs famously quipped, “None, it isn’t the consumer’s job to know what they want. It’s hard for consumer to tell you what they want when they have never seen anything remotely like it”.

– Steve Jobs, Company-Apple, Sales-$108 billion, Market value-$546 billion

 If I’d asked customers what they wanted, they would have said “a faster horse”.

Henry Ford

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  • HR Dept of any Org should heavily invest in clinically approved tables and chairs.
  • Thats, ideally, where employees spent most of the time
  • If the sitting posture is not right or comfy it will impact performance and employee health
  • I would say that this is not an option but rather a Must to do responsibility.

 

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  • i have this domain name for sale
  • minimum price would be US$500K
  • reasons ?
  1. This is the most powerful marketing tool ever
  2. e.g. Nokia has recently done a huge activity by occupying time square
  3. How many people have the chances to go back  home and reconnect?
  4. now imagine www.whatisfuture.com pasted around world wide
  5. such an easy to remember, curiosity creating tool.
  6. rest can be said on the web
  7. simply paste this line www.whatisfuture.com and nothing else  on airports, bus stand and everywhere
  8. this is bound to create traffic.
  9. then on the website Nokia or HTC or Samsung or Motorolla or Apple can unveil themselves.

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we have to change the human drive from fear to passion..thats where real miracles will happen…either you are doing your job for the fear of something or out of your passion. fear will only help you do the job to a certain extent..its the passion that will take you and indirectly the world to the next level….the passionate will raise the expectation bar for the job further high…the fearful will only only do how the last person has performed the job….leaders should focus on changing fear to passion in their employees and the magic will start happening…you will not be pushing your human resource to finish the job,,rather you will be controlling how they are ending it.

Update

“The biggest tragedy in America is not the great waste of natural resources – though this is tragic; the biggest tragedy is the waste of human resources because the average person goes to his grave with his music still in him.”
– Oliver Wendell Holmes

If passion is not there nobody will sing..they will hardly do the job and will always be looking…If we somehow master his art, the world we are living in will be a much different place…people will be doing the job for the love and not for the core objective of the money..

From the writer Seth Godin-

How can an organization respond to new opportunities?

If an organization is both pessimistic and operationally focused, then every new idea is a threat. It represents more work, something that could go wrong, a chance for disaster. People work to protect against the downside, to insulate against the market, to be sure that they won’t get blamed for anything that challenges the system. In organizations like this, a new idea has to be proven to be better than the current status quo in all situations before it gets launched.

On the other hand, an organization filled with people who are rewarded for shaking things up and generating game-changing products and services just might discover that outcomes they are dreaming of are in fact what happen. The enthusiasm that comes from believing that this one might just resonate with the market is precisely the ingredient that’s required to make something resonate.

—————————

How to change human drive from fear to passion….it might take some experiments before we get to the right answer…either by changing the circumstances or by training the human resource..one way is to give give them what they fear in free and then demand work from them…its like the famous magic wand practice shared by Brian Tracy…that if you have a magic wand and you can do whatever you want…what will you do? what sort of work will you choose, how much money you want to earn, etc etc

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  • connecting the dots
  • with high speed data widely available…soon media will be streaming directly to your mobiles / devices
  • yes
  • you will be more familiar with your smart phone / tablet /devices then TV remote
  • good new for the media consumers but there is another group that will be happy
  • it is media producers…
  • the channel is like this now
  • media producers–>traditional TV/cable channels–>media consumer
  • but with the availability of high speed data the channel will change to following
  • media producers–> independent internet–>media consumers
  • media producers will not be controlled by TV channels…if i can produce i can take it to consumers over net
  • i met a young boy in office who wrote a drama…awarded by foreign drama policy..but thats it
  • he cannot afford to produce it…but soon this will be over..anybody who can write will be able to produce independently and his followers can watch on youtube, skype or any channel.
  • TV channels / cables will not be able to rule this land.

 

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  • brand ownership of colors is as important for a brand as breathing is for humans.
  • i have seen brands spending millions and millions of dollars on marketing but they do not take ownerships of their colors and do not strictly adhere to their color lines
  • and the brands that do get a recognition far above the rest
  • you look at an advertisement, billboard, leaflet, newspaper cutting
  • you haven’t read anything or heard anything but just by looking at the colors your mind has picked up the hint that this is X company ad
  • Brand has spoken without a word is read or any sound is made..
  • a brand must take careful ownership of colors while making ads..all elements of TVCs, New clipping, brochures, product wrapping, retail materials should strictly compliment brand color guide lines
  • doesn’t matter what your commercial offer … with every ad made your are recognizing your brand colors, taking ownership, telling customer brains that this is my brand colors
  • where ever customer see these color combinations he recalls your brand before recalling anything else.
  • below is a classical, one of the most simplest yet powerful hoardings i have ever seen

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  • Either Telcom companies should start retail business or retail giants should buy telcom companies
  • The suddenly got connected yesterday when i was walking back to office after a break.
  • well that’s true…telecom companies are worried on what is happening to them in “near” future
  • their margins are falling, their updates are becoming expensive
  • difficult to retain customers, we are going to be only connectivity pipes and someone else will be famous and rich
  • solution is
  • become a retail store..don’t just sell them connection and handset but also start selling them groceries and medicine and every day necessaties.
  • being a telecom you know retailing like the back of your hand
  • you just have to grow a little further
  • seven eleven like shops all around the corners selling exclusively your materials along with telco stuff.
  • margins in telecom have really gone down and further sinking…carrying a ship only on telco margins may not be possible in future
  • with multiple items in your basket you may be able to park more money along with telco items
  • a telco product has power to retain its customer better than any other retail item.
  • you are buying X tissue today, you can buy Y tomorrow. You are buying X soap today and you can buy Y tomorrow.
  • but you will not throw away your telcom product just like that, before it ages over or gets you very annoyed.
  • Using telecom product to retain customers, you can start servicing them with other retail items of every day life
  • A TOTAL RETAIL SOLUTION FOR AN INDIVIDUAL SERVICING ALL HIS NEEDS FROM SOAP TO MOBILE PHONE TO COOKING OIL
  • this can be an ideal connection
  • There wont be pricing anymore rather bundling e.g. buy one coke and get 5 minutes or do grocery of over $500 amount and your voice calls are free
  • I am talking about 7-11 kind of shops available around the nation on every corner.
  • the company will be handing it over as a franchise to other personal so no investment required from company.
  • Company franchise will be a grocery store not a telco only shop.
  • Exclusive Telecom products will be one of the products being sold on the shelves
  • Obviously this will create a whole range of new job openings
  • OR
  • Wall mart can buy O2 or At&T or Verizon
  • I have heard Tesco and other retail giants already have their  MVNO.
  • its other way round here…Wallmart has customers and he can use the retention string from telecom products
  • I will not be surprised if Procter and Gamble start looking to buy a telecom company
  • Update
  • Spoke to a retailer in Pakistan
  • general grocer
  • He sells 100 Pepsi bottles a day of  500ml
  • Cost him Rs35 and saving is Rs3 per bottle
  • If the operator get 10K shops on board
  •  it is (10K shops x 3,000 bottles a month x Rs 3 per bottle = Rs 90 million)
  • thats just one product
  • public is very happy and ready if someone can give them turn key solution on retail products.
  • Again perfect win win situation and an innovative idea that can shape new industry up.

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  • i was looking at my blog and there were facebook web ads all over there
  • google is doing its best sell google+ to people around the world
  • my point is facebook vs google+ war has started
  • question is..why is google doing this
  • they have already tried google wave…orkut has already failed
  • facebook is a complete and beautiful product
  • using it…i don’t need anything better than that
  • google should either make a different conceptual product instead of google plus for socializing or try a different truff
  • it doesn’t go with Google brand either to try to imitate someone or follower in any product
  • thats expensive for google brand value

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  • a young kid in my family borrowed my office laptop
  • next morning..i saw search engine setting change notification
  • that all my search engines are changed to Yahoo
  • now i don’t like it…i love google when it comes to google and don’t want to change my search engines to bing or yahoo or whatever
  • when i came home..i saw my home laptop also hijacked by yahoo.
  • as i use google for search engine…i use yahoo for emails..not using hotmail or gmail but yahoo mail
  • hate yahoo for doing this..yahoo must stop or i will stop using all of yahoo products.

 

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